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Lakemaid Beer Tests Drone Delivery

Finally a ideal use of a multi-rotor copter. The video shows we all we need to know about this illusory new technology.

Ha!!!  Here is a latest on Beer Delivery  pleasantness of Yahoo food’s Alex Van Buren

 

Here is a video (set to a kicky loll soundtrack) of a worker carrying what looks like a 12-pack of drink opposite a solidified lake. Three darling ice fishermen and fisherwomen happily accept a smoothness and take it behind to their ice shack. Just another day in a Midwest.

We’re stoked about a appearance of drone deliveries, and when we first saw this video, it seemed like a talent focus of a technology. But before we strictly filed it underneath “totally overwhelming idea,” we called Jack Supple, a boss of Wisconsin’s Lakemaid Beer, who consecrated this video to be shot on circuitously Lake Waconia. Turns out it’s still not authorised for folks to broach drink around drones, and a flurry of press about his darling small video hold a courtesy of nothing other than a Federal Aviation Administration.

“It started out in fun,” Supple told us. “We saw Jeff Bezos on ‘60 Minutes’ with his [drone] carrying parcels and a evident greeting was kind of, ‘You’ve got buildings and steeples and energy lines and all else!’” A lightbulb went off when Supple started meditative about his standard customer: “Our guys are out in fish houses, ice houses. They know their GPS coordinates; that’s how they find their mark on a lake.” This would make it easy, he realized, to block a fisherman’s coordinates into a drone. “You [just go] reduce than a 400 feet extent compulsory by a FAA.”

Inspired, Supple rented a worker to try drink delivery, and shot a video. The worker successfully picked adult a package—which hold usually a few brews, not a full dozen—and flew it across a 3000-acre solidified lake to a 3 sleet bunnies. It was Supple’s solitary exam of a technology, yet given a video has strike a press, Lakemaid’s ”social media has left wild.” He was removing all set to “kick it adult a notch” and sequence a heavier drone—a $15,000 “eight-blade octocopter”—that could hoop a weight of a full 12-pack of beer. But afterwards he got a phone call.

“We were all excited, and afterwards a FAA called yesterday,” he sighed. “We are on a radar.” (Pun intended?) ”I theory we was in defilement dual ways.” For one, even yet he protests that he was usually drifting “80 feet high,” Supple was within 30 miles of a Minneapolis airport. The other is that his glorious video has been deemed “a blurb use—we’re removing press out of it.” Though a FAA has not demanded that Supple take down his video, destiny exam deliveries will not be filmed. “I have about 87 pages of regulations that they sent me. Apparently I’m discordant to 14 Part 91 of a regulations, so ixnay on a ideovay.”

If we live nearby Lakemaid, we won’t be removing drink delivered to your ice-fishing shed any time soon: Supple has motionless not to go head-to-head with a FAA, contrast usually “recreationally.” (Drones don’t demeanour expected to be authorized for blurb use until 2015.)

To see if this competence be in high direct among ice fishermen, we reached out to an zealous pledge ice fisherman in western Massachusetts. ”Once you’re out there and carrying a good time, we can run out of beer,” a diver told us. Clearly, a use is of essential importance.

This sobering note done us consternation what would occur if a brews landed during a desperate, liquor-free ice shed that also lacked a bottle opener. Would Supple cruise promulgation drink openers with his deliveries? Not to worry, he told us, “they’re twist-offs.”

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